- Year 2024
- NSF Noyce Award # 2243417
- First Name Elizabeth
- Last Name Ward
- Institution Texas Wesleyan University
- Role/Position Principal Investigator
- Proposal Type Lightning Talk
- Workshop Category Track 1: Scholarships and Stipends
- Workshop Disciplines Audience STEM Education (general)
- Target Audience Co-PIs, Other Faculty/Staff, Project PIs
- Topics Lessons learned from developing/implementing a Track 1 project / Track 2 project / Track 3 project / or Track 4 Research project
Proposal
Marketing and recruiting for a Noyce Program can be a challenge for many programs. Many times, PIs may use the strategies used by their university’s marketing department or the techniques that are familiar to them. However, these strategies and techniques do not always reach or appeal to current and future college students. This presentation highlights the Public Relations Campaigns that were created for the Texas Wesleyan Track 1 Noyce grant by students in the MCO 4346-Public Relations Campaigns and Programs course in the spring 2024 semester. Since these campaigns were created by Texas Wesleyan students for current and future students Texas Wesleyan students, we believe that these strategies will reach and appeal to our target audience for the grant.
