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Recruiting Science Majors to Teaching: A Workshop to Design Recruiting Plans and Materials

  • Year 2019
  • NSF Noyce Award # 1660724
  • First Name Juliet
  • Last Name Baxter
  • Institution University of Oregon
  • Role/Position Principal Investigator ESPRIT Noyce Grant Associate Professor
  • Workshop Category Track 1: Scholarships and Stipends
  • Workshop Disciplines Audience Biological
  • Target Audience Project PIs / Co-PIs / Other Faculty/Staff
  • Topics Recruiting with Retention in Mind
  • Session Length 30 minutes

Goals

This session is designed to support recipients of newly-awarded Noyce projects in:
1. Developing a recruitment plan that is appropriate for their context
2. Examining a range of recruitment materials (e.g., slides, video)
3. Identifying resources in their institution to support the design of recruiting materials

Evidence

Our recruitment efforts have slowly gained momentum. We have steadily increased the number of undergraduates involved in the ESPRIT Noyce project. Sources: UO School of Journalism UO Development/fund raising Ladd, A.D., (2010). Developing effective marketing materials: Promotional posters and flyer design considerations. Center for Profitable Agriculture. Lenaerts, S. (2019). How to make a good powerpoint design even better. Envatotuts+

Proposal

This workshop is designed to support recipients of newly-awarded Noyce projects in developing a plan for recruiting science majors to teaching. We will briefly present the recruitment strategies that we have designed during the first two years of our Noyce project with critiques from colleagues (e.g., UO School of Journalism, UO Development/fund raising). We will present “before and after” versions of recruiting flyers for science majors, project summaries for undergraduate advisors, powerpoint presentations and a 3-minute video to be shown in large, undergraduate science courses. Each of these recruiting materials has been revised (and will continue to be revised) based on feedback from students and design-experts. We will allow time and provide templates for attendees to draft/revise their recruitment plans and materials.

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This material is based upon work supported by the National Science Foundation (NSF) under Grant Numbers DUE-2041597 and DUE-1548986. Any opinions, findings, interpretations, conclusions or recommendations expressed in this material are those of its authors and do not represent the views of the AAAS Board of Directors, the Council of AAAS, AAAS’ membership or the National Science Foundation.

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